We have started using a new type of finish. It is more of a wood conditioning process. In standard finish the finish sits on top of the wood and over time it wears away and can then be sanded off and replaced. This product actually penetrates the wood and makes the wood harder than it is naturally. These finishes are more expensive but are more durable.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.